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Lucrezia Bernocchi
Marketing & Communication
3月 2022

Milan Women’s Fashion Week

After the pandemic, fashion is finally experiencing a moment of rebirth: the maisons are once again presenting their new collections, involving the public with dedicated events. As with New York in the previous week, Milan Fashion Week seems to mark what we hope is a definitive return to normality, animated by the numerous initiatives promoted by the Chamber of Fashion, boutiques and designers. Confirming itself as the Italian city of reference for the international fashion scene, the presentations in Milan offer many new ideas for fresh styling, renewed from many points of view.

In a delicate historical moment such as the one we are living in, fashion faces the restart without forgetting the context outside the circuit: Armani, for example, decided to walk the runway without music, as a sign of respect and closeness to the Ukrainian people.
There were many encouraging signs: Gucci returned to the runway after a two-year absence and Bottega Veneta proposed the vision of its new creative director, Matthieu Blazy, who developed the idea of a woman with unconstructed, comfortable and minimalist elegance.
The Milan 2022 fashion week also offered us a renewed look into the future with the launch of new creative proposals. Major brands, such as Valentino, supported emerging designers such as Marco Rimbaldi, underlining the importance of promoting new Made in Italy names on the world stage.

Milan Women's Fashion Week: space for accessories

Accessories were the stars of the catwalk. Colourful micro and maxi bags add a touch of colour to outfits and eye-catching jewellery. Large chandelier earrings adorn reduced dresses with a simple, clean design, underlining the importance of functionality (much sought after by women especially in the post-pandemic period) but always with the desire to give an extra touch of personality to their look.
Rebirth and awareness are therefore the key themes of this fashion week’s presentations: the catwalks offer us the idea of a woman in step with the times, elegant and aware of her choices, which are consequently reflected in what she wears.
Fashion has always been a tool for reinventing oneself and communicating one’s identity to the world. It is precisely on this last aspect that the emphasis has been placed: the importance of being oneself, beyond any convention or social label. The hairstyles, make-up and looks are adapted to enhance everyone’s characteristics, highlighting their strong points, the particularities that make them unique and inimitable.

Sustainability was another key word this week: moving towards ethical and sustainable fashion is the new mantra of haute couture. The choice of quality and innovative materials, less waste and respect for the environment are standards that are increasingly sought after and appreciated by designers and end customers alike. Countless brands are taking this direction, maintaining high quality standards but with an eye to the planet and its protection.

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