The Pisa family is proud to be part of the Rolex Official Retailers. Chiara - managing director of Pisa since 2018 - has picked up the legacy of her mother Maristella and aunt Grazia, who in 1971, when they were just 20 years old, took over the reins of the workshop founded in 1940 by their father Ugo Pisa, turning it into a successful business. For Pisa Orologeria Rolex has a special significance. In fact, towards the end of the 1940s, grandfather Ugo decided to combine his workshop activities with sales. He immediately recognised the value of Rolex, because it offered watches of great character as well as being extremely versatile, elements that have decreed its commercial success.