Patek Philippe

Information on the processing of personal data

Dear Sir/Madam,

The data you provide us with, which you ensure us are true and up-to-date, will be processed by us for the purposes indicated below. Should there be any changes, please inform us immediately, otherwise we will continue to use the data you have provided us with. As required by European data protection legislation (European Regulation 679/2016), we now provide you with the following information.

  1. Data Controller and Data Protection Officer.

The Data Controller, i.e. the entity responsible for decisions regarding the purposes, methods and security of personal data, is the company Fratelli Pisa S.r.l. with registered office in Milan – postal code 20121, via Montenapoleone n. 9, corner via P. Verri, tel. 02762081, certified email, email

The Data Protection Officer, also known by the acronym DPO, monitors compliance with data protection regulations and cooperates with the supervisory authority (the Data Protection Supervisory Authority).

The Data Protection Officer can be reached

  • by email at
  • by traditional paper mail at the head office address
  • physically at the head office by appointment
  1. Purposes and legal bases of processing.

The personal data you provide us with and that will be collected in the course of the provision of the services you have requested will be processed for the purposes according to the legal bases indicated below:



(Why we process your data)

Legal Basis


(On the basis of which legal provision we process them.)

Consequences in case of refusal of processing


(What happens if you refuse to provide personal data and/or to authorise processing)

Communication of information at your request

Art. 6(1)(b) - performance of pre-contractual measures requested by you

In the absence of the information, we will not be able to follow up your request.

Fulfilment of the contract of sale and/or repair and/or custody to which you are a party, including any delivery of the goods.

Art. 6(1)(b) GDPR - contract to which you are party.

In the absence of information, it may not be possible to execute the contract.

Fulfilment of legal accounting and tax obligations related to the said contract.

Art. 6(1)(c) GDPR - legal obligation to which the data controller is subject

In the absence of information, it will not be possible to execute the contract.

Sending information on industry news, promotions, events, fairs exclusively from our company

Art. 6, Par. 1, Lett. a) GDPR consent.

If consent is refused, we will not process your personal data. It is understood that where consent has been given it can always be revoked.

Communication of data to watch manufacturers.

Art. 6, Par. 1, Lett. a) GDPR – consent.

In the absence of consent, we will not disclose data to watch manufacturers; this could result in limitations to warranties. Consent where given may be revoked freely and free of charge at any time.

Delivery of goods by forwarding agents

Art. 6, Par. 1, Lett. a) GDPR – consent.

In the absence of consent, we will not be able to dispatch the goods and you will have to collect them from the shop. Consent where given may be revoked freely and without charge at any time

Conducting pre-sales or post-sales interviews.

Art. 6(1)(f) - legitimate interest of the Company in improving its services.

You may, freely and free of charge, exercise your right of objection at any time at the contact details of the data controller.

  1. Recipients and categories of processed data.

The personal data provided by you or acquired in the course of the service will be processed exclusively by specially authorised personnel or by data processors appointed for this purpose. Further information is available from the data controller.

In addition to the persons authorised by law, your data may be disclosed only to those persons to whom you authorise us to disclose them, in particular the categories of data and the recipients will be as follows:


Data category


Anti-Money Laundering Legislation (Legislative Decree 231/2007) limited to payments in cash.

Billing data.

Identity documents.


Public authorities

To allow sending goods when requested.

Delivery data and references

Carriers / Forwarders

Activation of warranties, contractual obligations.

Sales data, Identification data, contact data

Watch manufacturers

  1. Transfer abroad

Your personal data will not be transferred outside the European Union, except to Swiss watch manufacturers in case you have authorised the communication of data for the above-mentioned purposes.

  1. Storage period of personal data and criteria used

The personal data subject to processing are collected in documents, the retention period of which is determined in accordance with the purposes of processing, for the minimum period required by law (e.g. tax purposes) and in any case for the general period of limitation of rights in respect of any claims or requests that may be made to us (ten years).

  1. Rights of the data subject.

You have the right to obtain from us, in the cases provided for, access to your personal data and the rectification or erasure thereof or the restriction of processing concerning them or to object to processing (art. 15 et seq. of the Regulation). The appropriate request must be made in writing, after identification by means of an identification document, at the contact points indicated above.

  1. Right to lodge a complaint

If you consider that the processing of your personal data carried out by us is in breach of the provisions of the Regulation, you have the right to lodge a complaint with the Supervisory Authority, as provided for in article 77 of the Regulation, or to take legal action (article 79 of the Regulation).

  1. Further information

Further information, our privacy policy and this privacy notice, are available on our website at; further and more information on the legislation on the protection of personal data is available at

  1. Collaboration

The protection of the data concerning you and compliance with the principles laid down in the legislation, with particular reference to the principle of transparency, are values of primary importance to us. We would be grateful if you would help us by pointing out any misunderstandings of this document or by suggesting improvements at the data controller's references as indicated above.