Situated at the centre of Milan, in Via Verri, the Flagship Store combines the elegance of a historic Palace, the atmosphere of a Lounge dedicated to Haute Horlogerie and the solemnity of a Temple of Time. Vittorio Carena, in art 7, on the occasion of the 75th anniversary since the founding of Pisa Orologeria, wanted to communicate a clear message in terms of architecture and style: a full interpretation and expression of the identity of the Company.