“My very first memories are related to the shop floor, to its unforgettable atmosphere and its people. Even today, often when I cross the threshold of our shop on Via Verri, I think back to those long and intense afternoons spent in the store as a child, with my dad Ugo, investigating and discovering the fascinating world that revolved around me and that captivated me right from the start. I think I was interested in watchmaking right from the beginning, but it was my passion for this world that enabled me to learn so much, day after day.
I started my path in the company when I was very young, at fifteen, dedicating myself to sales right from the start; I always liked to establish a direct and genuine relationship with potential customers, recommending the watch that would let them express themselves the best. The perfect sale is not when the customer buys the most expensive piece, but when you realise that your own personal contribution and technical recommendations have allowed the customer to take home the most appropriate for them with satisfaction.
Now, however, the dynamics are more complex than in the past; the socio-economic landscape has changed dramatically, there are many more models of watches available, and we meet a very diverse range of customers in the shop day to day. I think these changes will help to expand the horizon of our knowledge and will engage us in finding new solutions to address the new challenges posed by the contemporary world.
I have been running the company for many years and recently I delegated a role of primary responsibility for the company and our staff to my daughter Chiara. I am convinced that Pisa Orologeria is ready, now as in the past, to strive to reach new and important goals and that is what I am directing all my efforts at! “
Maristella Pisa, born in 1949, Chair of Pisa Orologeria and representative of the second generation of the Pisa family.