Pisa Orologeria Time to Time

May 2022

Alessandro Bucchi

Marketing & Communication Manager

May is the month of flowering, the period in which spring manifests itself with scents and colors that make us in a good mood, reminding us that winter is over and summer is upon us. May is therefore a month of reflections and balances, Pisa Orologeria closed its with a result that makes us proud and confident that the path taken months ago, in the midst of the pandemic, is the right one. On the other hand, the entire sector is experiencing a golden moment in which operators who have been able to hold out, adapting to the new scenario with foresight and optimism, are now ready to reap the fruits ripened after a harsh winter. This month also a new flower blooms in our garden: we launch @pisa1940jewellery, an account entirely dedicated to jewelry. We thus give the right space to a sector in which we believe, which is giving us a lot of satisfaction and which needs a more personal and feminine touch. We invite you to follow us also on this new channel and provide us with your feedback.

Insights

May 2022

Automatic watch: history and curiosities

Since the birth of human civilisation, man has never confined himself to living in symbiosis with nature, merely learning from the experience of his actions and their effects, as any other animal species would do, but has always sought to go deeper into the understanding of the mechanisms that regulate life on the planet. In fact, one of the peculiarities of mankind has always been that of wanting to rationalise and quantify every surrounding event, in a continuous search for both microscopic cosmos, such as molecules and atoms, and macroscopic ones, such as atmospheric phenomena or astronomical events.

May 2022

Bulgari Octo Finissimo Ultra: discovering the world's thinnest mechanical watch

When I saw the first images of the Bulgari Octo Finissimo Ultra online, my mind went back to a scene a few weeks earlier when, approaching Fabrizio Buonamassa Stigliani at an event, I laughed and said to him: “Fabrizio, you’ve done all the complications on the Finissimo, what are you doing inventing a new one?” and with his good-natured smile half-hidden by his beard he replied: “I know, but we’ll invent something…”.

May 2022

Calendars in watchmaking: a complication to be discovered

The calendar is one of the most widespread and at the same time most complex complications in watchmaking. It takes the form of different types of information represented on the dial by counters, windows or indicators reflecting particular aesthetic tastes and functional requirements. Its complicated mechanics fascinate collectors and are expressed visually by the refinement of highly varied aesthetic solutions.

April 2022

A guide to diamonds: everything you need to know about the ultimate gemstone

As many people know, the diamond is the hardest mineral in the world: thanks to its exceptional physical characteristics, over the centuries it has taken on a whole range of symbolism that emphasises its qualities of resistance, light and brilliance. Its transparency is an emblem of purity, innocence and virtue and therefore of affection, fidelity and immutability. Consequently, the diamond ring becomes a talisman of love, reconciling quarrels and consolidating unions. Because of its hardness, the diamond is associated with royalty and power; it was often set in the hilts of noblemen’s swords to give a protective aura to even the most offensive weapons. It is no coincidence that the etymology of the word diamond derives from the Greek “adàmas”, invincible: absolute resistance against all elements, even the dark forces of evil.

April 2022

Patek Philippe: new products for 2022, including technical innovations and reissues of great classics

The first edition of the Watches & Wonders fair in Geneva brought us two important confirmations: the first was that the pandemic had not wiped out the desire to share the passion for watchmaking in presence and therefore to be able once again to visit the stands and touch the watches, to try them on the wrist; the second was that the Maisons continue to amaze the public with aesthetic and mechanical avant-garde novelties, placing themselves in the furrow of tradition but raising the bar ever further.

April 2022

Watches & Wonders 2022: the return of trade fairs in watchmaking

Three years after the curtain came down on what would later be the last edition of the century-old Baselworld, the spotlight has once again been turned on a watch fair in Switzerland, with a new format in the well-known setting of Geneva’s Palexpo: we are of course talking about Watches and Wonders 2022. The watchmaking sector has changed in the meantime, as have its dynamics: by necessity, the digital world has entered the daily lives of those involved, making it possible to compensate for the impossibility of presenting products physically with digital events. At the same time, brands have spread the presentation of their new products over time and geography, with small, localised events spread out over the year.

March 2022

Milan Women's Fashion Week

After the pandemic, fashion is finally experiencing a moment of rebirth: the maisons are once again presenting their new collections, involving the public with dedicated events. As with New York in the previous week, Milan Fashion Week seems to mark what we hope is a definitive return to normality, animated by the numerous initiatives promoted by the Chamber of Fashion, boutiques and designers. Confirming itself as the Italian city of reference for the international fashion scene, the presentations in Milan offer many new ideas for fresh styling, renewed from many points of view.

March 2022

Solitaire ring: history and characteristics of the jewel symbol of love

The birth of the engagement ring is lost in the mists of time: it is said to have been invented by the ancient Egyptians and adopted by the Greeks. We know with certainty that in ancient Rome women used to wear rings made of ivory, flint, copper and iron to demonstrate feelings and bonds of love. The first solitaire diamond ring dates back to 1477, when Archduke Maximilian I of Austria gave it to his future wife Mary of Burgundy. It was customary to wear the engagement ring on the ring finger of the left hand because at the time it was believed that a vein ran along that finger, leading directly to the heart.

March 2022

Hublot Orlinski: when art is worn on the wrist

The Hublot Orlinski watch was designed by the Swiss company in collaboration with France’s best-selling artist: here are the features of this unique timepiece.

March 2022

The emerald: history, characteristics and famous stones

“Oro e argento fine, cocco e biacca, Indaco, legno lucido, sereno, Fresco SMERALDO nell’ora che si fiacca, Da l’erba e da li fior dentr’ a quel seno Posti, ciascun saria di color vinto, Come dal suo maggiore è vinto in meno”. (Dante Alighieri, Purgatorio, VII, 73-78)A valley full of flowers welcomes Dante and Virgil for the night before their ascent to purgatory: flowers that shine with colour, like the most beautiful precious stones. Among them, the splendid and shining emerald. Gems in the Divine Comedy represent above all Wisdom, Beauty and Virtue, and have deep hidden and symbolic meanings: surely the Supreme Poet was well aware of their theological, medical and astrological value. But where did the emeralds known in Dante’s time come from?

Events

April 2022

The Zenith Defy climbs the summit of Aconcagua on the wrist of a new testimonial

March 2022

Pisa Orologeria presents the new Rolex Boutique in via Montenapoleone, Milano

March 2022

Hublot Milano Boutique: new store opens in partnership with Pisa Orologeria

July 2019

A giant in the heart of Milan

April 2019

Patek Philippe - Baselworld 2019 Exclusive Exhibition

February 2018

The time of Watches

November 2017

Dalì Universe at Pisa Orologeria

November 2017

Longines celebrates its 185° anniversary with an exhibition at Pisa Orologeria

October 2017

10 years of Revolution

August 2017

“Attraction” by Quentin Carnaille

News

March 2022

Milan Fashion Week: when the wrist takes centre stage

November 2020

Urgent Anti-Fraud Communication for Clients

November 2017

Hublot inaugurates its Milan boutique and celebrates TheArtOfFusion

October 2017

“Time is...”

June 2017

PISA Orologeria invites you to test the waterproofing of your ROLEX watch* free of charge

History

May 2022

1585 (Part 1)

I don’t know what you think of the watchmaking profession. There are those who admire it unconditionally and, on the contrary, those who consider it just another profession. The evolution of the figure of the watchmaker technician is long and fascinating and I reserve the right to do a special article on it. Today there is much more information and many people know that a good watchmaker is a person who has done specific studies, who has had to do a lot of ‘gavetta’ and, if he or she proves to have the necessary requisites, will finally be able to devote himself or herself to the objects we so admire. As in all fields, there are technicians, good technicians, great technicians and, fortunately for us, great talents. Those who solve, reinvent, create, in short, always raise the ‘bar’.

April 2022

Religion

Religions have accompanied man and his history practically since time immemorial. There is no known culture, large or small, that has not developed its own faith, its own thinking, its own feeling that there is something sacred beyond reality, beyond life. One or more “superior” Entities to look to, to ask, to make supplications to, to receive inspiration, illumination, revelations. It is therefore obvious that religion has traversed, and sometimes conditioned, the history of the measurement of time much more than one might think.

March 2022

A Friend

Would you like to have as a friend a person who, having inherited from his father a considerable love of studies, becomes one of the greatest experts in astronomy, philosophy and medicine? Who is highly esteemed by the most talented scholars in Italy, Germany and Hungary? Who is appointed personal physician to Charles IV of Bohemia, who teaches medicine and astronomy in Padua, medicine in Florence and then again in Padua and who, despite these commitments, is also a great traveller, mainly to teach but also to treat powerful people and to be a negotiator on behalf of the municipality of Padua?

March 2022

A.D. 1336

It is always difficult to put oneself in other people’s shoes. If we don’t know the other person, it’s almost impossible. Imagine if the person whose shoes I would like to “step into” lived in the early 1300s. No, I haven’t gone mad, it’s just that as a great lover of the history of watchmaking, I’d love to know what people who were very different from me thought, how they lived, what they knew, and how they reacted to new things.