Marco Fuccella
Marketing & Communication
Boutique Rolex Milano
March 2022

Pisa Orologeria presents the new Rolex Boutique in via Montenapoleone, Milano

After a year of restyling work, Pisa Orologeria announces the reopening of the Rolex Boutique in the historic building of Via Montenapoleone 24 in Milan, in the heart of the Fashion Quadrilateral.
For a long time a reference point for all watch enthusiasts, this boutique measures a total of 300 m². It is spread over three levels dedicated to sales and service, as well as a terrace, offering visitors an elegant and exclusive setting where they will find expertise, professionalism and discretion, as well as the ideal environment to approach the world of Rolex.

The Rolex Boutique at 24 Via Montenapoleone has undergone a complete restyling involving the entire building, from the basement to the terrace.
The fundamental choice in tackling the project was to maintain the large curved staircase that connects all the floors of the boutique and, given its important presence in the space, to give it an even more iconic connotation by completely changing its appearance, covering it and embellishing it with panels in metallic gold paint.

The new Rolex boutique

The ground floor environment, born from the idea of a plaza, was conceived as a multi purpose space furnished with two desks: one dedicated to the reception, the other used as a showcase.
Going up to the first floor, accompanied by a vertical geometry, you reach a space where walls mirror the play of opacity and reflections thanks to the use of the geometry of strips and mirrors, where the latter enhance the depth of the space.

Both through the staircase and the glazed elevator, after passing the open laboratory on the second floor, you reach the terrace, which looks like an open space protected by a new canopy made of aluminum plates with a golden finish, where two round skylights give way to two wells of light.

An important milestone for Pisa Orologeria, which has always been a point of reference for a world of excellence and tradition.

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