Patek Philippe
Alessandro Bucchi
Marketing & Communication Manager
March 2022

March 2022

Difficult to write at a time like this, without running into preambles that sound rhetorical and mannered.
So we will avoid doing it, we focus on the subjects of our competence, on the beauty that, perhaps, as claimed by an author who has recently returned to the fore, will save the world.
This month Watches & Wonders 2022 opens which, after two years of on-line editions, returns to be in the presence, a solution that as insiders, seems indispensable to us. Although the new technologies now allow a “loop-proof” vision of the watches, their material component remains essential to the touch. We are therefore curious to see and touch the novelties that the Maisons will present this year. We will provide you with a detailed report once the convention is over.
Two novelties, which concern us closely, are the reopening of the Rolex boutique in the “historic” headquarters in via Montenapoleone 24, which is ready to welcome you in a totally renovated environment, and the new Hublot boutique in via Verri. As with Rolex, we have also enhanced a long-term relationship with Hublot and the communion of objectives and values. The way of time is therefore enriched with another door that I am sure you will open with great pleasure.
The inauguration of the Hublot boutique was one of the many events that animated the fashion week in Milan; in those days the city seemed to have rediscovered that atmosphere of busy light-heartedness that characterized this period in the past years and which we hope with all our hearts to find again as soon as possible…

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