Subsequent to a complete restructuring of the historical site in via Pietro Verri, in the city centre of Milan, Pisa Orologeria unveils the "Spazio Patek Philippe", a boutique completely rethought, that wants to reflect the philosophy of the brand and its ties between traditions and innovations.
On November 19th 2008, Pisa Orologeria opens in Via Verri the new "Spazio Patek Philippe". The restructuring of the historic site in Pisa represents a further testimony of the perfect harmony amongst the members of the Pisa family and the Patek Philippe brand as well as the common intent to offer an environment to the clients at the same level of excellence as the time pieces from Geneva.
A unique, completely rethought location
Many surprises await the clients of Pisa in the new store: a space not only dedicated to pure and simple selling, but a place in which to feel at ease, take time, receive information regarding the new items and techniques before making your purchase.
The restructuring is the work of French architect Patrick Gaguesch, who has recently assisted in the restructuring works of the Patek Philippe boutique in London and the Show Room of Rue du Rhône in Geneva, drawing inspiration from the Art Deco period and from the work of designers from the early thirties, like Jacques Ruhlmann, Pierre Chareau, Andre Arbus and Jean-Michel Franck. The design of Gaguesch includes furniture and display cases made to measure in Indian rose wood, ebony and Birdseye maple with inlaid designs, tapestries, wrought iron, alabaster and padded leather that all together create an elegant and comfortable environment.
In order to underline the importance of this grand opening, an exhibition has been organised of the entire 2008 collection that will take place from November 20th to the 22nd.