Always pioneers in the world of watchmakers, once again the Pisa family shall be a protagonist in a totally unique event in its sector: the birth of the first Rolex Flagship Store in Europe, dedicated entirely to the Rolex brand.
This Flagship Store constitutes a type of sales point that due to its peculiar characteristics differentiates itself from the other "Espace Rolex", which are already present in Europe: in fact, the attention paid to details, the re-examination of the corporate elements, the ample measurements of its size and its strategic position renders it a one of a kind model.
On May 20th the spotlights was shining on via Montenapoleone 24, in Milan for the opening of this large boutique dedicated to the modern watch making brand for antonomasia, which was decided upon by the top management of Pisa and Rolex and created by one of the families that has best interpreted the Italian watch making history.
It was the Pisa family that believed in the Rolex brand before all others, already in pioneering days of the 40's, arriving today to celebrate a collaboration that has been ongoing for 60 years now.
There are many elements behind the success of Pisa Orologeria, the first and foremost amongst all of them is the exceptional solidity of the Pisa family, that ensured that their work was passed down from generation to generation with the same love and passion all the way up to the present day, in which the owners of the store Elena and Maristella work side by side with their daughters, Stefania, that is responsible for external contacts and the company image and Chiara, who is dedicated to the management.
40 years of completely female management, in which the new generations of the Pisa family play an active role in maintaining the gusto, competence and wanting of innovation which has always been a synonym of the Pisa style.
That which differentiates Pisa Orologeria from the rest of the companies in the sector, other than the fact that the top management of the company has been female for many years, is the drive to always give the image of a different watchmaker store, that does not only want to be a sales point of first rate products but to create something new and unique. Testimony to the aforementioned is the remarkable partnership created with Rolex.
On the evening of the inauguration of the Rolex Flagship Store, thought up by Claudio Monti in collaboration with the Interior Design team of Rolex Geneva, the most expensive model ever manufactured by the company was on display, the Gmt Ice, for which the retail price is over 400 thousand Euro.
Furthermore, the new items presented at the trade show of Basil 2008 shall be on display.