Taste, skill, dynamism and innovation.

These are the reasons for the success of Pisa Orologeria, which has been representing a reference point for watch enthusiasts for over fifty years.
Partner with the most prestigious brands, Pisa carefully follows the sector’s trend, with particular focus on novelties.

Its activity outside the Milanese boundaries represents the tangible sign of the willingness to export Pisa’s philosophy regarding the sale of top-of-the line brands: Rolex, Patek Philippe, Jaeger-LeCoultre and the great names of the watch-making industry satisfy the client’s desire to choose valuable objects, of undisputed value and elegance, with a “customizable” service”.

A year lived intensively

The important episodes for Pisa Orologeria that marked 2008 not only represent the future of a new way to perceive the presentation and the sale of fine watches which are available on the market nowadays, but they also represent the final point of over half century history. The union between innovation and tradition has always distinguished the work of the founders and heirs of the shop opened during the 40s at the centre of Milan – today it is managed by sisters Ileana and Maristella Pisa, in collaboration with daughters Stefania and Chiara with general director Fabio Bertini – that bring Pisa Orologeria at the forefront of the sector. Among the many evidences that prove this fact, there are the numerous theme expositions and special decorations of the windows in Via Verri that during the 80s, when the passion for fine wrist watches developed, marked the seasons of Pisa Orologeria and during the following decade, there was the idea to expose in June, before the eyes of a selected public, the novelties presented two months before by the most renowned brands at the specialized Salons of Basilea and Geneva.

Today Pisa Orologeria makes an additional step forward, distinguishing itself in understanding that this is the time to review sales times and methods. This explains the opening during last September, of the Multi-Brand Pisa Boutique in Via Verri, in a wider space of the historical shop located in the same street of Milan, characterized by the wide circular entrance with imposing windows and with interiors studied so as to favour calm and privacy, dedicated to the brands of the large Groups that distinguish the current range of fine watch-making: Richemont Group (with Jaeger-leCoultre, Panerai, A.Lange & Söhne, Vacheron Constantin and IWC, for example), the Swatch Group (one for all: Breguet) and Lvmh (TAG Heuer and the new purchase Hublot), the most renowned independent brands (among which Audemars Piguet and Franck Muller stand out) and the single Master-Watchmakers like François-Paul Journe, Parmigiani Fleurier and Richard Mille.

This operation, from a temporal point of view, falls among other two big initiatives that marked the successful 2008 for Pisa Orologeria: on May 20th, the first Rolex Flagship Store in Europe was opened, in Milan, Via Montenapoleone, while on November 19th, the Patek Philippe Space was inaugurated, always in Milan, in Via Verri; these are projects of high level, both designed and started up under the sponsorship of Pisa Orologeria, in close collaboration with the top management of the two prestigious Swiss manufacturers. Initiatives of this kind focus on the close and current bond between the parties involved – for Pisa Orologeria, Rolex's license is historical and dates back to the 40s, while Patek Philippe’s license is more recent, about ten years old, but it was able to assert itself quickly and successfully – and on the strategic decision to emphasise, as first sample of its kind in Italy, two Brands deemed by enthusiasts and watchmakers, as the best of the two ways to see fine watchmaking, which are not antithetical, but complementary: the high quality standard on great quantity, the vocation for Rolex’s sports range, the exclusivity and the implementation of the complex mechanics for Patek Philippe’s. These are brands that also avail themselves on an internal production cycle and are protagonists of prestigious expositions in the watch-jewel field and in general in the field relative to creations for women.

A careful look that from the past reaches the present and launches itself in the future of Pisa Orologeria, will clearly see how the Multi-Brand Boutique, the Rolex Flagship Store and the Patek Philippe Space do not certainly represent separate initiatives but, in their whole and in their single styles, they represent a single way to interpret the best of the current proposal of today’s industry and the needs of the most demanding and expert public.